🤹🏼 Senior Product Manager (User Growth - Campaign & SEO)

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you. About This Role You'll build Binance's Growth product line, user experiences and infrastructures catering to growing users internationally. You‘ll own the Product strategy, roadmap, and execution of Key Growth Product initiatives, focused on unlocking remarkable experiences for Binance global users. Responsibilities Major work domain would be User Referral function and SEO related campaigns, including the major functions and data insights, for both the KOLs and also Retail users Collaborate with Central Marketing stakeholders and Engineering teams to develop a roadmap of your working scope Work with cross-functional team to develop a strategy for International product development, implementation, and rollout Conduct basic research, and usability testing to understand International teams needs and how to meet them elegantly and effectively Integrate User research, Market analysis, and Customer feedback into product requirements to ensure the CRM products satisfy Binance's user needs Build both Back-end and Customer-facing solutions to solve Localisation problems Prioritize features, build consensus, and coordinate Product schedules with a team of Engineers, Designers, and Analysts to ship high-quality experiences Inform Product decisions with Quantitative and Qualitative Data on User behavior and experimentation (e.g. A/B testing, survey data, usability studies) Define methods and metrics for identifying success and failure while ensuring the team is clear on their objectives Requirements 7 years of Product management / Product ownership experience, specifically in Growth pillar Strong user experience sensibilities and familiarity with platform UI best practices Strong use of analytics, user research, and business cases to drive decisions and improve products Ability to operate under tight deadlines while maintaining multiple projects Experienced in planning work for assigned work streams Able to speak both English and Chinese for international communication Working at Binance • Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless • Tackle fast-paced, challenging and unique projects • Work in a truly global organization, with international teams and a flat organizational structure • Competitive salary and benefits • Flexible working hours, remote-first, and casual work attire Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution!