Launch Potato is a digital marketing company specializing in customer acquisition through social, search and content strategies.

Launch Potato

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team. 

MUST HAVE: Direct response copywriting expertise, writing video scripts, and leveraging performance metrics to influence copywriting decisions

EXPERIENCE: 4+ years copywriting experience with an emphasis on direct response across a variety of paid channels (Facebook, Google, YouTube, Email, etc.)

YOUR ROLE

As a Senior Direct Response Copywriter at FinanceBuzz, you'll write snappy, performance-driven copy that will be seen by over 44 million readers daily across various paid channels. As part of our mission to democratize financial independence, you'll play an integral role by educating our audience about the various financial products and services our advertisers offer.

To succeed in this role, you need to be a multitasker who can juggle multiple tasks without getting overwhelmed. You excel working with multiple teams, can easily pivot between changing priorities, and have a passion for data. You can think holistically about how your copy is presented to our audience, especially when crafting video scripts and shot lists. You're also not afraid to speak up, share your ideas, and ask questions when you need help.

When it comes to wordsmithing, you're a confident writer who produces clean copy and turns drafts in quickly. You use learnings and feedback to craft messages that deliver the desired business results (clicks, conversions, etc.) You enjoy diving into the data to inform your creative choices, crafting new copy tests, and reporting to the team on actionable insights.

You'll work across a range of personal finance topics, combining an understanding of audience intent with product and compliance knowledge to create copy that both informs and performs. Bonus points if you can make insurance and debt relief sound electrifying.  

In short, your goal is to write clear, concise, performance-oriented copy in the FinanceBuzz style and tone across all our marketing platforms, including:

Paid video ads
Paid social
Paid search
Email
SMS
Push notifications

QUALIFICATIONS

4+ years of experience in copywriting, preferably for paid channels, with 2+ years of  experience with direct response and 1+ years of experience writing video scripts
Practice writing for a variety of paid channels, including Facebook, Google, YouTube, and email 
Experience with different copy mediums, including ad copy, emails, and landing page copy, but especially with video scripts
Understanding of performance metrics and the ability to use data to influence creative decisions
Online portfolio with recent work samples
Experience writing about financial services or technology is a plus

WHAT YOU NEED TO SUCCEED

Excellent verbal and written communication skills
A passion for data and using analytical skills to fuel creative decisions
A strong foundation in direct response copywriting
An eye for detail 
Ability to work both independently and with a team
Comfortable in a fast-paced startup environment where adaptability is key
An inherent motivation to make big things happen
Total Rewards & Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

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📝 Sr. Copywriter

About Launch Potato